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10 Best Marketing Books For Entrepreneurs in 2022

If you’re in marketing, whether you’re working for a corporate giant or you own your own business, staying on the cutting edge of ideas is important.

Marketing is a highly evolving industry. There are new techniques, theories, strategies and tools emerging every day, and the only way to keep up is to stay tuned and on standby ready to grab anything that’s useful.

Sure, you can read blogs, listen to podcasts and watch videos about marketing. But books are a little different. They have an almost timeless appeal. They cover different aspects of a topic and provide a bigger picture. If you want to become a master of a topic, books are a great way to do that.

Marketing books aren’t hard to find. In fact, they are everywhere.

A lot of people have been in your shoes before. And many of the world’s best marketers have written about their journey. You should use their lessons to avoid their mistakes and get a leg up on your competition.

I’ve compiled some of the best marketing books of all time for entrepreneurs and marketers. Learn from some of the best marketers to think differently and understand the purpose of your business.

Let’s dive into my list of the best marketing books:

Building a StoryBrand by Donald Miller

Building a StoryBrand is one of those books that’s packed with useful information you’ll want to reference again and again.

It was the #1 best seller in Advertising books on Amazon. His secret? A 7-step storytelling framework to clarify your marketing message and connect with your customers.

The marketing messaging and implementation techniques presented in the StoryBrand 7 framework are genius. It’s an insightful book especially if you are just starting out as a marketer.

In today’s world, getting your message and communicating it as quickly as possible is vital. According to Donald, your audience should have a clear understanding of your offering within five seconds of visiting your website.

Donald shows how to use storytelling to make your messaging and branding simpler and more effective. To the customer, you must present yourself as a guide who has a plan to solve their problem.

Whether you’re starting off in business or have an established business you need to buy this book to gain clarity in the message you deliver to your customers.

I would recommend this book to anyone looking to simplify and clarify their business messaging. You will learn so much from this small investment and recommend that every entrepreneur grabs this book.

Order Building a StoryBrand by Donald Miller on Amazon today!

Permission Marketing by Seth Godin

I’d be surprised if you didn’t hear about Seth Godin as he has written 19 international bestsellers that have been translated into over 35 languages. Seth Godin has changed the way people think about marketing and work.

Once dubbed “the ultimate entrepreneur for the Information Age,” by Businessweek, Seth breaks down his strategy for winning customers over in this book.

Seth argues that most traditional marketing methods like TV ads, newspapers and magazines adverts are based around interrupting our viewing and taking our attention.

Permission marketing enables companies to build long term relationships with customers, create trust and build brand awareness. Seth describes permission marketing as dating your customer. Instead of grabbing a megaphone and shouting your message, you build a nurturing relationship based on mutual trust.

I love this book a lot because as an entrepreneur without formal business schooling, it was helpful to get me thinking rightly about marketing.

Technology is changing the way we do business and the way we communicate with others, so, if you want your business to be a success, get a copy of this book today.

Order Permission Marketing by Seth Godin on Amazon today!

Epic Content Marketing by Joe Pulizzi

Epic Content Marketing is the bible of content marketing. Content marketing is a strategy you need to engage with and this book gives you a good understanding and structured approach to what you need to do.

The primary goal of this book is to help businesses develop strategies and use stories to leverage the widespread distribution of social networks, Google and the mainstream press. It explains why content marketing is the driver that leading companies now use to capture the hearts and minds of their customers.

The more businesses get on the content marketing bandwagon, the harder it will be for anyone to get found amongst all of the content, so there is a big advantage to getting into content marketing as soon as possible.

If you want a book that covers everything about content marketing, from defining it to creating an actionable content marketing strategy for your business, this book is for you.

All you need to do is define what your ‘story’ is, and Epic Content Marketing will take care of the rest.

Order Epic Content Marketing by Joe Pulizzi on Amazon today!

Made to Stick by Chip Heath & Dan Heath

Each year one or two books change my view of the world and they STICK with me forever. Last year it was Cashvertising by Drew Whitman. This year it’s Made to Stick.

In Made to Stick, Dan and Chip Heath dive into the puzzling questions of why some ideas thrive while others die, and how to improve the chances of worthy ideas. What makes one thought sticky and another forgettable?

Made to Stick will transform the way you communicate by highlighting real-world examples with eye-opening and funny stories. If you want to be able to communicate clearly to anyone, it’s worth every cent.

The primary goal of marketing is to stand out and grab attention without spending a massive amount of money. It makes sense to find out what makes stories and messages stick in the minds of customers.

I’ve really improved my copy after having read this book and I understand how to make my ideas more communicable and interesting for my readers.

Order Made to Stick by Chip Heath & Dan Heath on Amazon today!

The Psychology influence of Persuasion by Robert B. Cialdini

As a Copywriter, I keep an eye out for the best books on sales and sales psychology. This book is a game-changer.

How do you get people to say yes? Marketing at its core is getting people to agree to a proposition. The book breaks down how with thoughtful persuasion, people can be influenced to say yes more often.

Robert also explains how a consumer can act against their natural and automated response to some of these triggers, which, for a business person, provides research into how to overcome rebuttals.

It is incredibly rare to find a book that is enlightening, profound, and at the same time a fast-paced, entertaining read. If you’re struggling to influence and persuade your audience, you definitely should read this book.

Order The Psychology influence of Persuasion by Robert B. Cialdini on Amazon today!

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

In Jab, Jab, Jab, Right Hook, Gary shares advice on how to connect with your customers while beating your competition. The book provides a framework and marketing strategy that will lead you or your business to social media success.

Many of the concepts taught by Gary are effective and can also be used for compelling storytelling for those that may not necessarily have an interest in social media.

Most companies are on social media because it is expected or because their competitors are already there. But they have little, or no, idea as to how to do it the right way.

The message here is simple: be authentic, be true to your brand, cultivate customers and followers using long-term strategy and time-intensive, non-scalable tactics.

I highly recommend this to anyone who wants to make a statement on social media with their business.

Order Jab, Jab, Jab, Right Hook by Gary Vaynerchuk on Amazon today!

Purple Cow by Seth Godin

Another masterpiece by Seth Godin. Purple Cow is a book that shares insights about why a product must be remarkable to cut through the noise and get an audience’s attention.

In today’s market, most businesses look exactly the same. The problem is that more and more businesses are popping up and unless you are unique, you won’t be noticed or heard.

This book is over 18 years old, but the message is still very loud and clear. Stand out and get noticed! It invites the reader to go for the unknown, the things that have not been done before.

Seth, as always, is right on the money with trying to get people to change the way they think about business and marketing. That’s the key to this book, it gets you to think a different way.

In a field of black and white, be the purple cow. Either your business is remarkable or it dies. You need to be bold and take risks in order to stand out.

Order Purple Cow by Seth Godin on Amazon today!

How Brands Become Icons by Douglas B. Holt

For anyone who is looking for insights on what worked in the past, enjoys stories of business and branding success and is open for a journey into recent history, this book is for you. It’s a serious book for marketers who want to understand the intersection of culture and branding.

Brands that become icons speak into a cultural conversation in a relevant way and take on meaning beyond their categories. This book shows how brands like Mountain Dew, Corona, and Coke did it.

Douglas also argues that most brand managers know all about revenue projections, return on investment, and such but nothing about stories and experiences that actually compel consumers to buy.

His point is made convincingly through the presentation of a series of case studies of iconic brands, some more convincing, some less. But what is clear in any case is that iconic brands perform as activists.

Consumers do not only accept the role of iconic brands in pointing out new directions for society, they expect it.

Nike, Apple and Coca-Cola are deeply embedded in our cultural unconscious and thus possess the license to make statements about culture or about sub-cultures that other brands simply do not have.

Order How Brands Become Icons by Douglas B. Holt on Amazon today!

Everybody Writes by Ann Handley

This is quite possibly the best book I’ve read in years. The book is useful for content writers and general people as well. It will not make you a novelist but it offers useful tips about writing on the internet.

In Everybody Writes, Ann Handley teaches you how to write better, improve your grammar, learn best practices and more. Everybody Writes is the ultimate field guide for businesses that know great content is key.

This book covers writing great content for pretty much every situation you can think of: email writing, blog writing, headline writing, social media site writing (all the major ones), and more.

Ann also gives tips on interviewing people to create content for your audience, the how-to’s of content creation, editing and grammar, storytelling tips, writing style and voice, and using humour in writing.

If you’re a marketer who’s afraid of writing (or insecure about your writing), it’s a decent primer.

Order Everybody Writes by Ann Handley on Amazon today!

Hooked by Nir Eyal

Hooked is an excellent book on the use of psychology in product design. As technology becomes increasingly available to entrepreneurs of all backgrounds, design has become just as important as engineering.

It has a very clear structure, all information is relevant and to the point. It’s pretty short, easy to read, but provides a comprehensive view on the topic.

Nir does a good job of explaining each idea and then providing multiple real-world examples to showcase how each idea is being used by organizations you know.

If you ever wondered what makes people go back to Facebook, Twitter, Spotify or Tinder, this book has the answer.

It’s a must-read so you understand the psychology behind what drives our behaviour in a world where there are so many services competing for our attention.

Order Hooked by Nir Eyal on Amazon today!

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